DistillAsia 2026
Asia's premier craft distilling convention returns to Bangkok with an expanded two-day programme, trade expo, and a LevelHeads workshop on scaling spirits brands.
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Clearer decisions for Asian market growth.
Market entry, distribution, digital growth, and brand strategy for teams weighing where to go next and how to execute with confidence.
Strategy and execution from the same team
We combine senior commercial judgement with hands-on execution across market entry, sales, distribution, brand, and digital growth.
- Markets Our team and trusted delivery partners work on the ground in Southeast and East Asia, with client work in South Asia and Australia/New Zealand.
- Mode Strategy built around the work needed to deliver it.
- Access A senior lead assigned to your project, with direct access to the people doing the work.
Our Services
What we help you decide and deliver
We help brands and organisations enter Asian markets, build sales and improve how their businesses run. Our work covers market entry, distribution, brand and digital marketing, AI and business systems. A senior lead takes responsibility for each project.
Market Entry & Commercial Execution
Choose where to expand and how to operate there. We assess markets, check potential partners, plan launches and help run sales, distribution and supply chains.
Market Entry & Expansion
Figure out where to go, when to move, and how to win. Market sizing, regulatory paths, partner vetting, and launch execution.
- Market assessment and opportunity mapping
- Entry strategy and market prioritization
- Distributor and partner due diligence
- Launch planning and go-to-market execution
Sales & Distribution Strategy
Build sales systems that scale. Route-to-market, pricing, channel mix, account plans, and team enablement.
- Distribution strategy and channel design
- Pricing strategy and deal structuring
- Key account planning and activation
- Sales team training and enablement
Operations & Supply Chain
Practical support on import/export, compliance, logistics, and operational resilience in complex markets.
- Import/export and customs navigation
- Regulatory compliance and legal frameworks
- Supply chain optimization and logistics
- Operational playbooks and risk mitigation
Trade & Government Advisory
Navigate stakeholders beyond the private sector. Trade missions, industry associations, government partnerships, and non-profit initiatives.
- Trade association strategy and missions
- Government relations and policy navigation
- Industry coalition building
- Non-profit and association partnerships
Brand, Marketing & Growth
Make your offer clear and help customers find it. We develop positioning and messaging, adapt content for each market, and run search and paid campaigns.
Brand Strategy & Positioning
Get your story right. Brand positioning, messaging, and creative direction that works locally and globally.
- Brand positioning and what customers get
- Messaging frameworks and brand voice
- Cultural adaptation and market testing
- Brand equity measurement and tracking
Digital Marketing & Media
Plan digital channels, produce content and run paid campaigns. Improve SEO and AEO, manage media buying and report on performance.
- Digital strategy and transformation
- Performance marketing and media buying
- Content strategy and campaign execution
- SEO, AEO (Answer Engine Optimisation), and analytics
AI & Business Automation
We help CEOs and teams talk to their data through AI. We integrate tools such as Codex and Claude with business systems, organise the data behind them, and build custom AI applications, portals, MCP servers, APIs, and CLIs.
Our Team
Who you'll work with
Four people who've done the work across Asia. No intermediaries.
Christopher Roberts
Commercial Strategy & Operations
Chris brings 15+ years of international leadership experience in beverage, FMCG, and trade associations.
He's launched brands, rebuilt supply chains, navigated import/export across Asia, and led U.S. trade
missions into Southeast Asia. A former lawyer and applied economist, he combines sharp commercial
instincts with deep regional expertise. He has lived and worked in Japan, Korea, and Hong Kong, and now
calls Thailand home. He works with clients from strategy through to execution.
Oliver Woods
Brand & Digital Strategy
Oliver has worked in brand and digital since 2007, with experience across Asia-Pacific. He's led
marketing transformation for global FMCGs and creative agencies in Singapore, Vietnam, and Malaysia.
Working across data-led storytelling, performance marketing, and culturally grounded brand building, he
helps teams sharpen positioning, refine their channel mix, and drive digital growth. He's lived and
worked across Asia and now calls Malaysia home.
Spencer Jemelka
AI Solutions
Spencer brings 14+ years of operations and manufacturing experience across Asia, using AI to help
organizations turn complex workflows into scalable systems grounded in operational data. As co-founder
and Managing Director of Redpoint Brewing Company in Taiwan, he designed and built the company's
manufacturing and data platform from the ground up, integrating automation and AI to optimize sales,
production, quality, and inventory. His expertise spans ERP/MES platforms, databases, process
automation, AI agents, and AI-enabled workflows. He's lived in China and Taiwan for over 19 years.
Christopher Andel
Content
Christopher leads content strategy, editorial direction, and SEO/AEO execution at LevelHeads. A
trilingual communicator fluent in English, Dutch, and German, he brings a distinctive cross-cultural
lens shaped by growing up across Southeast Asia and the Netherlands and a career spanning the region and
Europe. As Content Director at Beer Asia, he spent nearly six years building the publication's editorial
voice and growing its readership. Born in Bangkok.
From the Field
Insights from the field
Practical notes on market entry, brand strategy, and working in Asian markets, drawn from our client and operating work.
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